I’m Kate Whillock
A ‘FLUFF FREE’ CONSULTANT FROM SCOTLAND
…whose pet peeve is boring brands. Having worked in Business Development at both startup and global level in my 10 year career, I’ve grown a sixth sense for what works and what doesn’t, and now help clients all over the world stand back and look at the bigger picture. But it took me a while to get here.
I was completely invisible during my first attempt to launch 'Health Yourself Happy,' my first health and wellness business.
I had no clients and no money even though I thought I was doing all the right things. I was burning myself out, throwing money away on Facebook Ads which weren't converting and the results unfortunately spoke for themselves.
I hit rock bottom in 2015 – I wasn’t just struggling in my business, I’d also moved country and begrudgingly had to take a live-in nanny job just to keep a roof over my head.
When I finally stood back and assessed the situation, it turned out it wasn’t my lack of business savvy or know-how keeping me stuck, small and seriously underpaid.
It was my presence.
So I shifted my mindset. As I slowly got back on my feet I started differentiating myself from the competition. As Einstein said 'The definition of insanity is doing the same thing over and over again and expecting different results,' - and I knew deep down that a few things had to change in order to see remarkably different results!
I niched down my business to focus purely on nutrition for mental wellbeing, and started building a community around my brand.
I got to work and started showing up consistently as an influencer.
And I posted on Instagram like it was my job (because, well, it kinda was).
Then finally, after years of trying to crack my own personal brand, I grew an incredible, loyal tribe, left my 9 to 5 and even landed meetings with some of the worlds most influential business owners.
And now I help inspiring entrepreneurs all over the world do the same.
So What’s Next?
My passion for mental wellness has inspired me to start my very own fashion brand, Good Nature, which encourages people to get outdoors. With 10% of all profits going towards mental health projects, I’m so excited to channel my experience and energy into another project. Between local businesses and celebrity endorsements, the support so far has been overwhelming. So keep an eye on my Instagram story for updates! 2019 is shaping up to be a very exciting year.
Solely responsible for over £4 million in sales in my 10 year Business Development career
Headhunted for the position of Business Development Director at Travall, a video based app endorsed by the Dubai Royal Family
Worked alongside several household names and global brands, with Headquarters in London & The Middle East
Developed video marketing strategies for worldwide groups such as Channel 4 Radio UAE, Kaya Skin Clinic, Fairmont Hotels & Sofitel
Won a one to one meeting with Steven Bartlett, CEO of Social Chain after pitching my health inspired business concept
Secured funding from The Princes Trust for my first ever business
Grew my niche nutrition business 'Health Yourself Happy' to 5000 real, targeted followers in 6 months, resulting in 50% of sales coming directly through Instagram